Steve Jobs’ Conclusions On Why Apple is Excluding Flash Technology From Their Mobile Devices
Read Steve Jobs’ full “Thoughts On Flash” here. Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we…
Posts in Brand Strategy
Brand Strategy for Diet Business is Missing Huge Opportunities
I had a conversation with someone this morning that made me painfully aware of a breach in the strategic hull of the “Diet” business. They mentioned to me they…
Keep It…
A Quick Shot At Defining A Personal Brand
There’s been a lot of talk lately about the important of ones personal brand. With a tight job market, it makes sense that people be able to understand where…
Find Your True North
It’s critical for every business to spend some time between developing a business strategy and executing a marketing plan. Many people, myself included, call this “Brand Strategy”, but there’s…
Rough Outline For A Brand Discovery Discussion
I often send myself some notes through email to my phone to prepare for a first discussion with a client or potential client, and I thought I’d share this…