Why Funny Is So Often Mistaken for Effective in Advertising and Marketing
Humor is my best friend. We go way back, through years of profound social anxiety being funny has always been my way of handling awkward situations. It breaks the…
Posts in Strategy
Avoiding the “Client as Enemy” Black Hole
This is touchy subject but it’s something that keeps coming to mind as one of the biggest lessons of my professional career. It’s created a 180 degree turnaround in…
Brand Strategy for Diet Business is Missing Huge Opportunities
I had a conversation with someone this morning that made me painfully aware of a breach in the strategic hull of the “Diet” business. They mentioned to me they…
Keep It…
Dieter Ram’s Ten Principles to “Good Design”
Brilliant and simple, the way it should be, I added this to the top of my “Inspiration” page I keep for myself. This came from Ram’s Wikipedia page. Good…
Work for People You Want To Help Succeed
You’re standing in front of a project offer, ready to jump in, you’re pyched but then you ask yourself, do I believe this thing will succeed? Hmmm… Your answer…
A Quick Shot At Defining A Personal Brand
There’s been a lot of talk lately about the important of ones personal brand. With a tight job market, it makes sense that people be able to understand where…
More Conversation, Less Reaction Please?
I’ve been noticing a trend in a lot of publications and blogs that I used to enjoy reading. When they’re starting to run out of ideas, they get confrontational,…
Find Your True North
It’s critical for every business to spend some time between developing a business strategy and executing a marketing plan. Many people, myself included, call this “Brand Strategy”, but there’s…
Good Enough is the New Great
I recently backed out of a project because I started to see analysis paralysis setting in, and this was at the planning stage! Very smart people with a lot…