You’re standing in front of a project offer, ready to jump in, you’re pyched but then you ask yourself, do I believe this thing will succeed? Hmmm…
Your answer must be an unequivocal “yes”, because if you don’t believe in it, how can you believe in the work you do for this company? Many people even when saying “no” take that work on, and ultimately, this leads to generic output, which ultimately leads to a boring career doing work that has no emotional value.
For your work to be authentic and meaningful (great) you must be a believer.
Find companies and products you believe in, and offer your help, you’ll be amazed at how much value you can bring to a mission you’re embedded in personally.